Information We Collect

When you fill out a contact form, request a quote, submit a service request, or reach out to us by phone or email, we may collect:

• Name, business name, and job title
• Email address and phone number
• Mailing or business address
• The nature of your inquiry — equipment interest, service request, parts question, leasing, or financing
• Any other information you choose to share with us

When you visit the Site, we automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type, version, and device type
• Operating system
• Pages visited, time spent on each page, and referring URL
• Interactions with forms and links

This information is collected through cookies and similar tracking technologies. See the Cookies section below for more detail.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries about equipment, service, parts, leasing, or financing
• Schedule equipment demonstrations, service calls, and installations
• Send follow-up communications related to your inquiry or request
• Provide quotes, proposals, and product recommendations
• Send operational communications such as appointment confirmations and service updates
• Improve the content, functionality, and performance of our Site
• Measure and analyze how visitors interact with our Site
• Comply with applicable laws, regulations, and legal obligations
• Protect the security and integrity of our Site and business

With your consent, we may also contact you about promotions, new equipment, industry news, and other communications that may be of interest to you. You may opt out at any time — see Managing Your Preferences below.

Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to improve your experience, analyze usage, and support our marketing efforts.

Required for the Site to function correctly. These cannot be disabled without affecting Site functionality.

Help us understand how visitors use the Site — which pages are visited most, how long visitors stay, and where they came from. We use tools such as Google Analytics for this purpose. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

Used to track activity across websites to deliver more relevant advertising. These may be set by us or by third-party advertising partners including Google Ads.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of targeted advertising for that browser session.

How We Share Your Information

We do not sell your personal information. We may share your information only in the following limited circumstances:

We work with trusted third-party vendors who help us operate the Site and our business — including website hosting, email delivery, analytics, and CRM platforms. These providers are contractually required to protect your information and use it only for the services they perform for us.

We may share information with affiliated companies including Taylor Company and other Middleby Corporation brands when relevant to fulfilling your equipment or service inquiry. We do not share your information with third parties for their own independent marketing purposes without your consent.

We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any material change in how your information is handled.

Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For general inquiries and contact records, we typically retain information for up to three years. You may request deletion of your information at any time by contacting us using the details below.

Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you not to share sensitive personal or financial information through unsecured channels.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. We will not discriminate against you for exercising any of these rights.

To opt out of marketing emails, click the unsubscribe link in any email we send you or contact us directly. To opt out of SMS communications, reply STOP to any SMS message from us. We may still send non-promotional communications related to your service or inquiry.

Our Site may contain links to third-party websites including equipment manufacturers, financing partners, and industry resources. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Taylor Upstate is based in the United States. If you are visiting from outside the United States, your information may be transferred to, stored, and processed in the United States, where our servers and operations are located. Data protection laws in the United States may differ from those in your country.

Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, please contact us using the details below and we will delete it promptly. As of the effective date of this Privacy Policy, we do not knowingly collect, sell, or share personal information of individuals under 16 years of age.

Complaints & Appeals

If you have concerns about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority or, where applicable, appeal our decision by replying directly to our response.